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branding

 Subject
Subject Source: Getty Art And Architecture Thesaurus
Scope Note: Record Type: concept branding (

Found in 8 Collections and/or Records:

"A new logo design for The Limited, Columbus, Ohio 43216", 1988

 File — Box-folder 3.1
Scope and Contents From the Collection: The collection contains writings and designs by Rand, including books, articles, posters, presentation booklets, and annual reports, from clients including IBM, Cummins and UCLA. The collection is separated by donor in order to preserve the source of the works, and then organized in two series: I. Client Correspondence, Project and Document Files; and II. Bibliographic Files.
Dates: 1988

A Trademark for Atlas Crankshaft Corporation

 File — Box-folder 6.9+
Scope and Contents From the Collection: The collection contains writings and designs by Rand, including books, articles, posters, presentation booklets, and annual reports, from clients including IBM, Cummins and UCLA. The collection is separated by donor in order to preserve the source of the works, and then organized in two series: I. Client Correspondence, Project and Document Files; and II. Bibliographic Files.
Dates: 1939-1996

Cummins Engine Company, proposed logotype/trademark, 1965

 File — Box-folder 6.4+
Scope and Contents From the Collection: The collection contains writings and designs by Rand, including books, articles, posters, presentation booklets, and annual reports, from clients including IBM, Cummins and UCLA. The collection is separated by donor in order to preserve the source of the works, and then organized in two series: I. Client Correspondence, Project and Document Files; and II. Bibliographic Files.
Dates: 1965

Jens Risom Design Inc. trademark design

 File — Box 12+, Folder: 7
Scope and Contents From the Collection: The collection consists of bibliographic files, writings, exhibition records, posters and client files of graphic designer Bradbury Thompson. Thompson was an award winning graphic artist and receiptient of the AIGA Gold Medal Award. In 1983, he received the Frederic W. Goudy Award from RIT.
Dates: 1911 - 1995

Lou Dorfsman papers

 Collection
Identifier: CSC-0123
Overview Collection of materials from creative director of CBS, Louis (Lou) Dorfsman. Includes correspondence, photographs, commerical works, and paper materials.
Dates: 1885-2008; Majority of material found within 1927-1980

Mobil graphics, brochures, branding and graphics booklets, 1971 - 1979

 File — Box-folder 8.4
Scope and Contents From the Collection: The Chermayeff and Geismar collection contains two series: Clients and Project Files and Books. The Client series spans from 1959-2000 and is filed according to the collection’s original order, for the most part alphabetically by the names of the clients. The files contain only the final samples of Chermayeff & Geismar’s design work. The design work for clients include brochures, folders, letterhead, annual reports, cards, promotional packets and graphic design standards manuals. Unordered...
Dates: 1971 - 1979

New CBS Stationery guidelines.

 File — Box 12, Folder: 40
Scope and Contents From the Series: Series I contains materials which relate to large companies and/or groups which Lou Dorfsman has either created, directed, organized or partaken in.
Dates: 1940 - 2005

NEXT Generation of Computers for Education, logo proposal, 1986

 File — Box-folder 3.2
Scope and Contents From the Collection: The collection contains writings and designs by Rand, including books, articles, posters, presentation booklets, and annual reports, from clients including IBM, Cummins and UCLA. The collection is separated by donor in order to preserve the source of the works, and then organized in two series: I. Client Correspondence, Project and Document Files; and II. Bibliographic Files.
Dates: 1986