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Continental Typefounders Association scrapbooks

 Collection
Identifier: CSC-0024

Scope and Contents

The Continental Typefounders Association scrapbooks consist of six bound volumes containing prospectuses, advertisements, letterhead, announcements, printed type specimens, pamphlets, circular letters, price lists, press clippings, off-prints, photographs, and some correspondence, documenting the first decade of the firm Continental Typefounders Association. In addition to corporate history, the volumes show, through announcements, news clippings, and his published writings, Cary's national and international travels to lecture on type design, his encouragement of the incorporation of modern typefaces in advertising, and his lobbying to reduce the tariff on imports (1929-1930). The scrapbooks also contain a range of material on the life and work of type designer Frederic W. Goudy, whose Village Foundry typefaces were distributed exclusively through the Continental Typefounders Association.

Dates

  • 1925 - 1936

Creator

Conditions Governing Access

This collection is open to researchers.

Biographical information on Melbert B. Cary

Melbert Brinkerhoff Cary Jr. (1892-1941) was born in New York, educated at Groton School and Yale University, and died in New York. He was president of Continental Type Founders Association and the American Institute of Graphic Arts, and proprietor of the private Press of the Woolly Whale. His professional and personal interests in printing led him to collect printer's manuals and type specimens, as well as exemplars of the printer's art.

Historical Information on The Continental Typefounders Association

The Continental Typefounders Association, Inc. was organized in New York City in 1925 by Melbert B. Cary Jr. Its aim was to import from Europe the best new designs in type, initials, borders, and ornaments being developed by foundries on the continent, but cast to American type height and using the American point system primarily so that designers and printers in the United States could use fresh and modern faces for commercial advertising. Officers included Cary as president, Douglas C. McMurtrie as vice president, Franklin Woodruff as treasurer, and Warren A. Ransom as secretary; Frederic W. Goudy also served as a vice president. The firm's offices were at 248 West 40th Street (1925-1928) and afterward on East 45th Street; they briefly maintained a Midwest office, Continental Typefounders of Chicago, Inc. (1930-1933).

Extent

1.5 Linear Feet (6 boxes)

Language

English

Overview

Six bound volumes containing prospectuses, advertisements, letterhead, announcements, printed type specimens, pamphlets, circular letters, price lists, press clippings, off-prints, photographs, and some correspondence, documenting the first decade of the firm Continental Typefounders Association.

Arrangement

Arranged chronologically in six volumes.

Scrapbooks

  1. Volume 1, 1925-1927
  2. Volume 2, 1928
  3. Volume 3, 1929
  4. Volume 4, 1929-1931
  5. Volume 5, 1931-1935
  6. Volume 6, 1935-1936

Immediate Source of Acquisition

Gift of the Mary Flagler Cary Charitable Trust, 1969

Processing Information

Collection was processed by staff of the Cary Graphic Arts Collection, date unknown. Finding aid created by Ella von Holtum in April 2020.

Creator

Title
Continental Typefounders Association scrapbooks
Subtitle
Cary Graphic Arts Collection
Status
In Progress
Author
Ella von Holtum
Date
April 2020
Description rules
Describing Archives: A Content Standard
Language of description
English
Script of description
Latin

Repository Details

Part of the Cary Graphic Arts Collection Repository

Contact:
RIT Libraries
The Wallace Center
90 Lomb Memorial Drive
Rochester NY 14623 US
(585) 475-2408