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Fred Troller collection

 Collection — Multiple Containers
Identifier: CSC-0110

Scope and Contents

Fred Troller collection contains materials from the distinguished American graphic designer and educator. It includes a vast amount of material ranging from sketches, mock-ups and proofs along with final printed projects including book jackets, promotional materials, packaging and posters for noted companies such as International Business Machines (IBM), Olympia, Sloan Kettering Hopsital, and CIBA.


  • circa 1960-1990


Conditions Governing Access

This collection is open to researchers.

Biographical / Historical

Fred Troller was a distinguished American graphic designer and educator who emigrated from Switzerland. He was born in Zurich in 1930 and graduated from the Zurich School of Design in 1950. He worked for Geigy Chemical Corporation and later established his own design studio in New York working for clients such as Exxon, General Electric, IBM and American Airlines among others. He also designed book jackets for Doubleday. As Steven Heller writes, "Troller helped popularized Swiss New Typography... the Swiss approach, influenced by the Bauhaus school of the 20's, relied on stark photographic imagery, bold sans-serif typefaces and primary colors in unfettered compositions. The object was to communicate logically, vividly and without ambiguity... Mr. Troller's personal variant of the style was characterized by the manipulation of geometric forms, jarring juxtapositions of large and small types and visual puns formed from the fonts themselves." Fred Troller was also a design educator and taught or lectured at Cooper Union, the School of the Visual Arts, and Rhode Island School of Design. He also served as chair of the division of design at Alfred University.


174 Linear Feet (46 Boxes 731 Packages 19 Portfolios 275 Posters )




The Troller collection was donated by Beatrice Troller in 2005 and includes material ranging from sketches, mock-ups and proofs along with final printed projects including book jackets, promotional materials, packaging and posters.

Physical Location

Graphic Design Archives, Cary Collection Annex

Other Finding Aids

In addition to this finding aid, an inventory is available below. For more information, please contact the Cary Graphic Arts Collection. This collection is still in process.

Fred Troller collection

Immediate Source of Acquisition

The collection was donated in 2005 by Beatrice Troller. Accession number(s): 2005:004

Processing Information

Collection processed in January 2007.

Finding aid encoded by Lisa Witt, October 2015.
Fred Troller collection
Cary Graphic Design Archives
Lisa Witt
07 October 2015
Description rules
Describing Archives: A Content Standard
Language of description
Script of description
Code for undetermined script
Language of description note

Repository Details

Part of the Cary Graphic Arts Collection Repository

RIT Libraries
The Wallace Center
90 Lomb Memorial Drive
Rochester NY 14623 US
(585) 475-2408