George Tscherny collection
Scope and Contents
Series I. Clients
This series includes publications and promotional material. Formats include brochures, annual reports, posters, and broadsides. Major client representation includes the Museum of Modern Art, Pan American World Airways (including die cut standing displays), and School of Visual Arts. Also noteworthy are graphic design manuals for SEI and W.R. Grace. Posters include some of Tscherny's best known, such as the famed Picasso "signature" poster (Picasso: Lithograph, Drawing, Sculpture) created for Albert Landry Galleries, Homage a Toulouse Lautrec (Bip) for du Club des Partenaires du Musee Toulouse Lautrec, as well as several posters covering some 50 years for School of Visual Arts.
Series II. Bibliographic records
Bibliographic records consist of articles and books by or about Tscherny, and scrapbooks. Articles cover over 40 years of Tscherny's professional work, including those written for Gebrauchsgraphik, Print, Industrial Design, Graphik, Idea, and Graphis. Books written by Tscherny include Minimum Means, Maximum Meaning (2003) and Where Would the Button Be Without the Button Hole? (2008). Changing Faces (2005) includes the published book, as well as a proposal outlining the initial concept (with paper toys) and book dummy.
Five scrapbooks compiled by Tscherny, round out the series. Most contain clippings, advertisement tearsheets, press kits, and essays. Some contain a small amount of biographic material. The last scrapbook is digital (on CD-R) and includes images of client work.
Series III. Exhibitions
Exhibitions documents the 1992 exhibit The Masters Series: George Tscherny, held at the School of Visual Arts Museum. Records include an installation guide for the travelling exhibit, text panels, and exhibit panels consisting of mounted client work. This retrospective exhibition offers a comprehensive view of Tscherny’s professional work dating from the 1950s to 1990s.
- circa 1950-2011
- Tscherny, George (Person)
Conditions Governing Access
Biographical / Historical
"Design communicates best when reduced to the essential elements."1
Designer George Tscherny was born in Budapest in 1924. After age 2, he was raised in Germany until he fled the Nazis with his brother for Holland in 1938. Three years later he immigrated to the United States where he studied design at the Newark School of Fine and Industrial Arts and the Pratt Institute. His first professional position was as package designer for Donald Deskey which he left to work with George Nelson, eventually as head of the graphics department.
In 1955, Tscherny opened his own design office, and within a year, was teaching design at the School of Visual Arts (SVA). He originated the first design course at SVA and taught there for 8 years. Tscherny would go on to teach at Pratt and lecture as Mellon Visiting Professor at Cooper Union.
Over the next 40 years, Tscherny created identity programs and publications for numerous clients, including The Ford Foundation (his first retainer client), Monadnock Paper, SEI, General Dynamics, and Albert Landry Galleries. Tscherny is known for his use of found objects and chance discovery; one if his best known was created for Ernst and Whinney, an accounting firm that was changing its name from Ernst and Ernst.2 Tscherny rotated the "E" ninety degrees, forming a "W."
He was awarded the AIGA medal in 1988 and inducted into the Art Directors Club Hall of Fame in 1997. In 1992, he was invited to organize a retrospective of his work for the "Masters Series" at the Visual Arts Museum (panels from this exhibit are in this collection). Tscherny is also a prolific author, and written extensively on design, publishing articles and books. The textbook Minimum Means, Maximum Meaning (2003), covers over 5 decades of design, and Changing Faces (2005) offered a playful look at motion and optical illusion in ephemera. Where Would the Button Be Without the Button Hole? (2008) explored anonymous design and the beauty of everyday objects (many from Tscherny's personal collection), including the paperclip, wire hanger, and safety pin.
1 "George Tscherny," by Steven Heller. Retrieved from American Institute of Graphic Arts website, March 2012.
87 Linear Feet (13 manuscript boxes, 1 miniature box, 18 oversize boxes, 13 map drawers)
Other Finding Aids
Immediate Source of Acquisition
Finding aid encoded by Amy Vilz, April 2012.
- Annual reports
- Commercial art
- Commercial artists -- United States -- History -- 20th century
- Corporation reports
- Graphic arts -- United States -- History -- 20th century
- Graphic design -- 1950-1980
- Pan American World Airways, Inc.
- Promotional materials
- School of Visual Arts (New York, N.Y.)
- W.R. Grace & Co.
- George Tscherny collection
- Cary Graphic Design Archives
- Amy Vilz
- 26 March 2012
- Description rules
- Describing Archives: A Content Standard
- Language of description
- Script of description
- Code for undetermined script
- Language of description note
- Map case: 4.6 (Graphic Materials)
- Map case: 4.7 (Graphic Materials)
- Map case: 4.4 (Graphic Materials)
- Map case: 4.5 (Graphic Materials)
- Map case: 4.2 (Graphic Materials)
- Map case: 4.3 (Graphic Materials)
- Map case: 4.13 (Graphic Materials)
- Map case: 4.1 (Graphic Materials)
- Map case: 4.12 (Graphic Materials)
- Box: 1-34 (Mixed Materials)
- Map case: 4.10 (Graphic Materials)
- Map case: 4.11 (Graphic Materials)
- Map case: 4.8 (Graphic Materials)
- Map case: 4.9 (Graphic Materials)